CFB South: Intro The Core
The Geography
The Census Bureau groups 17 states** into the South. And within that big group, there are three regions: The West, The Core and the East.
Geography and Dollars
College football in the U.S. will forever be a primarily regional sport. A big focus of the Multiverse’s first phase emphasized baselining that and so will this phase. And when it comes to the regional context of CFB in 2025, we’re really talking primarily about Dollars and TV Households. So with that in mind, let’s do some baselining of the South’s CFB regions.
The Core
General Context
The final part of our baselining journey takes us to The Core. There are four states located in the South’s Core region. Kentucky and Tennessee are the oldest. Kentucky was ratified as a U.S. state in 1792 and Tennessee followed suit in 1796. Mississippi joined the Union in 1817 and Alabama was ratified in 1819.
In terms of TV market power, Tennessee stands out in the Core region. The state has four major TV markets which lay claim to a collective 2,841,530 TV households.
· Nashville: 1,199,400
· Memphis: 666,300
· Knoxville: 584,100
· Chattanooga: 391,730
Alabama occupies the #2 spot in terms of total TV households with Kentucky coming in a close #3. Alabama has two major markets, Birmingham-Anniston-Tuscaloosa (771,860) and Huntsville-Decatur-Florence (452,230) which sum up to 1,224,090 potential viewing households.
Kentucky also has two major markets, Louisville (702,310) and Lexington (517,660) which sum up to 1,219,970 households.
And then there’s Mississippi. The state only has one major TV market. Jackson acts as the state’s capital and also home to the 339,170 TV power points that matter in this Multiverse context.
College Football Context
The South’s Core region is currently home to eight Power 4 football programs. And seven of the eight programs are SEC members so the Core region can make both the geographic and faction cases for being the most “Southern.”
Each state within the region has two Power 4 programs and Kentucky is both the geographical and faction outlier. The jury is still out on whether or not Kentucky should be considered Southern or Midwestern. Geographically, the Midwest claim makes more sense. Kentucky’s borders touch seven other states and only three of those are in the Census Bureau’s Southern group. It shares small borders with West Virginia and Virginia to the east but really only touches Tennessee in a substantial way to the south.
And the University of Kentucky is in the SEC but the state’s other Power 4 program, Louisville, currently owes it allegiances to the ACC. Louisville serves the larger of Kentucky’s two major TV markets. The Louisville TV markets is estimated to have 702,310 TV households. The University of Kentucky is nestled into the Lexington TV market which has 517,660 households.
Tennessee is home to the Core region’s largest TV market, Nashville. The Music City lays claim to an estimated 1,199,400 TV households and Vanderbilt is locates within the market. The University of Tennessee is located in the Knoxville market which has about 584,100 TV households.
Both of Alabama’s Power 4 football programs are located in the Birmingham-Anniston-Tuscaloosa TV market. That market has an estimated 771,860 households and is home to the University of Alabama and Auburn.
And then there’s the special case of Mississippi. The Magnolia State only has one major TV market, Jackson. There are only around 339,170 households in the market, though. And neither of its Power 4 football programs, Ole Miss and Mississippi State are located within the Jackson market.
CFB South: Intro the West
The 2025-26 college football season is upon us!
It’s been far from an inactive offseason for one of America’s most unstable but beloved pastimes. Still, it feels like there haven’t been really big headlines.
That’s partly because there’s just a ton of other topics that CFB has to duke it out with in order to break into our regular thoughts/headlines. Another factor at play is that we’re all really burned out from last season’s marathon and accompanying theatrics. The inaugural run of the 12-team College Football Playoff format drug the season out in a way that few of us could’ve anticipated. And for me it’s been a struggle to figure out how to organize thoughts around what to expect this season.
I started the CFB Multiverse project with the real big picture in mind. And that lens helped baseline just crazy this sport can be, in the macro/national sense. But to be honest, it got to be a beast to keep a handle on. So we’re going to do some significant specialization for this next phase of the project.
The 2025-26 focus will hone in on college football trends and shenanigans in the South. A lot of the same topics, data and context. Just centered on the CFB programs that call America’s Southern states home. To be clear, this shift isn’t a slight to the teams located in the country’s other regions.
The Midwest has some truly amazing programs and talent.
The Northeast and West field teams.
But the South is home to the most heralded programs and players. So let’s spend this season chronicling them as they chart their ways through the continuing Realignment Wars and radical reshaping of the sport.
The Geography
The Census Bureau groups 17 states** into the South. And within that big group, there are three regions: The West, The Core and the East. For my purposes, I focus on The West and The Core.
Geography and Dollars
College football in the U.S. will forever be a primarily regional sport. A big focus of the Multiverse’s first phase emphasized baselining that and so will this phase. And when it comes to the regional context of CFB in 2025, we’re really talking primarily about Dollars and TV Households. So with that in mind, let’s do some baselining about the South’s CFB regions.
The West
General Context
Our journey will begin in The West. There are four states located in the South’s West region. Louisiana is “technically” the oldest of the group. Louisiana was ratified as a state in 1812, followed by Arkansas in 1836, Texas in 1845 and finally Oklahoma in 1907.
And although it was a little bit late to the West region’s statehood party, Texas is is the undisputed juggernaut of the area today. The Lonestar state’s top 7 TV markets are estimated to command the attention of a total of 9,421,030 TV households. Within the West region those households account for 70% of those in major markets. Compared with all of the South’s top TV markets, Texas accounts for 22%. The median number of households among the seven Texas markets hovers around 1,029,800.
Oklahoma and Louisiana account for the #2 and #3 slots in The West, respectively. The Oklahoma City (762,700) and Tulsa (757,780) markets put Oklahoma’s total count at 1,520,480 TV households.
Louisiana has three major TV markets but the state’s cumulative total sits around 1,403,580 households. New Orleans is estimated to have 672,790 households while the Baton Rouge and Shreveport markets are around 355,000 and 375,000, respectively.
Arkansas has an estimated 943,390 TV households in its two major markets. Little Rock-Pine Bluff has the slight edge with around 590,000 households and Fort Smith-Fayetteville-Springdale-Rogers has close to 352,000 households.
College Football Context
The South’s West region is currently home to 11 Power 4 football programs. Those programs account for close to 32% of the South’s total Power 4 programs.
And seven of those teams call Texas home.
Note: To keep in line with the “Realignment Wars” theme I refer to college football conferences as factions.
The Big 12 is the dominating faction within Texas. Four programs are Big 12 members: Baylor, Houston, TCU and Texas Tech. SMU has recently retaken its place on CFB’s big stage and is currently a member of the ACC while Texas and Texas A&M’s faction home is the SEC.
TCU and SMU split access to one of the nation’s most significant TV markets, Dallas-Fort Worth. The market is estimated to have a total of 3,264,490 TV households. The University of Houston is in closest proximity to the Houston market, giving it access to an estimated 2,7974,20 households. The University of Texas is in closest proximity to the Austin market, giving it access to an estimated 1,029,800 households in the state’s capital. Baylor sits pretty squarely in the Waco-Temple-Bryan market which has 419,600 TV households. Texas Tech is located in Lubbock far away from any major TV markets. Texas A&M is located in College Station, which is kind of in between Austin and Houston but still a TV household desert.
The University of Oklahoma is headquartered in Norman and Oklahoma State is located in Stillwater to the north. They split the Oklahoma City TV market which has 762,700 households. Oklahoma State’s current faction card is stamped by the Big 12, while Oklahoma’s faction is the SEC.
LSU is Louisiana’s only Power 4 football program and anchored in the state’s #3 TV market. The Baton Rouge market has an estimated 355,760. The Tigers are currently members of the SEC faction.
The University of Arkansas is the state’s only Power 4 football team. The university is located in the Fort Smith-Fayetteville-Springdale-Rogers TV market, which has 352,410 households. The Razorbacks’ faction allegiances lie with the SEC.
College Football's Too Big Too Fail: Top Cluster
Context
There are several ways to come up with a definition of “Too Big Too Fail” (TBTF) for College Football programs. The big question for this analysis: If we think of modern' college football program’s main purpose as being the provision of talent for the NFL, which ones can’t we afford to go under during the Realignment Wars?
The full dataset included 5,128 NFL Draft picks that were selected between the 2005 and 2024 seasons. From there, the analysis hones in at the program level to identify the most prolific CFB programs.
Big Picture
The full analysis identified six clusters. Cluster 6 includes the 24 College Football programs who the NFL wouldn’t be able to operate without, from a talent perspective.
The 24 programs produced 2,186 total picks, representing 42.6% of all picks in the analysis set.
Conference Summary
It’ll come as no surprise that the SEC dominates the final TBTF list. Programs from down South contributed 41.3% (903) of the group’s total picks. The Big Ten occupied the second spot with 32.9% (719) of the TBTF picks. Programs from the ACC had 21.8% (477) picks. And there was a lone Independent (the ACC-adjacent Notre Dame) that accounted for 4% (87) of the group’s picks.
SEC
Nine SEC programs contributed 903 NFL Draft picks between 2005 and 2024. In terms of conference representation, 56.3% of the SEC’s total programs earned the “Too Big Too Fail” tag.
Big Ten
Eight Big Ten programs contributed 719 NFL Draft picks between 2005 and 2024. In terms of conference representation, 44.4% of the Big Ten’s total programs earned the “Too Big Too Fail” tag.
ACC
Six ACC programs contributed 477 NFL Draft picks between 2005 and 2024. In terms of conference representation, 35.3% of the ACC’s total programs earned the “Too Big Too Fail” tag.
Florida St.: 96 picks
Clemson: 96 picks
Miami (FL): 91 picks
Stanford: 69 picks
Virginia Tech: 63 picks
North Carolina: 62 picks
Independent (ACC-Adjacent)
Notre Dame contributed 87 NFL Draft picks between 2005 and 2024.
NFL Productivity Context
All of the programs in the TBTF analysis’ Cluster 6 had 80 or more Draft picks but there were still levels of productivity on the big NFL stage.
Group 2B - Most Prolific
Total Picks: 534
No shockers here. In addition to being hotbed for high-level professional talent, these four programs claimed 12 of the 20 CFB national champion slots between 2005 and 2024.
Alabama: 19 All Pro selections, 83 Pro Bowl selections, 366 seasons as Primary Starter
LSU: 14 All Pro selections, 68 Pro Bowl selections, 326 seasons as Primary Starter
Ohio St.: 11 All Pro selections, 66 Pro Bowl selections, 298 seasons as Primary Starter
Georgia: 11 All Pro selections, 46 Pro Bowl selections, 236 seasons as Primary Starter
Group 2A
Total Picks: 428
This group has an even SEC-Big Ten split. Picks from Oklahoma had the best collective NFL resume and USC had the second best even though the Trojans logged more picks. Florida and Michigan were what-and-what in all categories.
USC: 9 All Pro selections, 44 Pro Bowl selections, 257 seasons as Primary Starter
Oklahoma: 16 All Pro selections, 64 Pro Bowl selections, 219 seasons as Primary Starter
Florida: 2 All Pro selections, 27 Pro Bowl selections, 198 seasons as Primary Starter
Michigan: 1 All Pro selection, 16 Pro Bowl selections, 160 seasons as Primary Starter
Group 1C
Total Picks: 460
ACC and ACC-adjacent programs reigned supreme in this group. Penn St. (Big Ten) was the only non-ACC program included. And despite the recent letdowns from Florida St., Clemson and Miami (FL), I don’t think there’s any argument that their ability to turn out NFL talent is still strong.
Florida St.: 7 All Pro selections, 37 Pro Bowl selections, 196 seasons as Primary Starter
Clemson: 4 All Pro selections, 18 Pro Bowl selections, 152 seasons as Primary Starter
Miami (FL): 7 All Pro selections, 37 Pro Bowl selections, 183 seasons as Primary Starter
Penn St.: 8 All Pro selections, 23 Pro Bowl selections, 156 seasons as Primary Starter
Notre Dame: 14 All Pro selections, 36 Pro Bowl selections, 178 seasons as Primary Starter
Group 1B
Total Picks: 377
Big Ten and SEC programs made up most of this group. Wisconsin picks had the strongest collective professional resume. Texas, Oregon and Iowa were situated similarly in this regard. Auburn’s 77 picks put them close to the top of the list but the professional resumes leave a bit to be desired.
Texas: 8 All Pro selections, 31 Pro Bowl selections, 188 seasons as Primary Starter
Auburn: 3 All Pro selections, 15 Pro Bowl selections, 137 seasons as Primary Starter
Wisconsin: 19 All Pro selections, 49 Pro Bowl selections, 165 seasons as Primary Starter
Oregon: 6 All Pro selections, 29 Pro Bowl selections, 140 seasons as Primary Starter
Iowa: 8 All Pro selections, 32 Pro Bowl selections, 177 seasons as Primary Starter
Group 1A
Total Picks: 387
Longstanding ACC members, Virginia Tech and North Carolina, joined newcomer Stanford in this group. Stanford picks’ collective professional resumes were also the strongest among the whole group. The SEC’s South Carolina and Texas A&M aren’t surprises but I’m pretty sure new Big Ten member UCLA earning the Too Big Too Fail title will shock some.
Stanford: 8 All Pro selections, 27 Pro Bowl selections, 132 seasons as Primary Starter
UCLA: 4 All Pro selections, 23 Pro Bowl selections, 99 seasons as Primary Starter
South Carolina: 4 All Pro selections, 20 Pro Bowl selections, 114 seasons as Primary Starter
Virginia Tech: 2 All Pro selections, 18 Pro Bowl selections, 111 seasons as Primary Starter
Texas A&M: 7 All Pro selections, 27 Pro Bowl selections, 128 seasons as Primary Starter
North Carolina: 1 All Pro selections, 7 Pro Bowl selections, 90 seasons as Primary Starter
College Football Crossover: SEC Basketball in 2025
The Southeastern Conference (SEC) experienced a very Multiverse thing this year.
The SEC has been the preeminent conference in college football for decades now but it’s never been able to garner the same level of success on the basketball court. At least until this season when the paradigm pulled a complete 180. SEC basketball teams had a truly standout collective performance while the football programs struggled a lot. To be honest, I’d be surprised if any of the conference’s leadership even noticed the run the basketball programs were on as they’ve been festering on the CFB “situation.”
I’m not a basketball guy by any stretch but because this is the Multiverse what’s the harm with taking a slight detour. Let’s lay out the detailed day-night picture of basketball and football for the SEC during 2024-2025.
Big Picture
The 2025 basketball season was statistically the SEC’s best showing in modern history. As a group, the 16 teams went 367-195 (.653). The next strongest season was 2007, when the conference’s 12 teams finished out 253-153 (.623). Some runner ups for strongest season:
1. 2004: 227-138 (.622)
2. 1998: 233-143 (.620)
3. 2001: 237-146 (.619)
Tournament Context
This year’s March Madness was also historic for SEC basketball. They added Oklahoma and Texas from the Big 12 and ended up sending 14 of their 16 members into the Tournament. The most they’ve ever had earn Tournament bids in prior years was eight (2024, 2023, 2018). The CFP is getting wonkier by the second but I think it’ll be a while before it has anything on how the NCAA mystifies the relationship between the regular season and postseason in basketball.
The two programs who didn’t make the postseason cut were LSU and South Carolina. The Tigers finished their season 14-18 (.438) overall and 3-15 (.167) against conference opponents. The Gamecocks ended 2025 12-20 (.375) overall and 2-16 (.111) against SEC teams.
Auburn and Florida were the major standouts in a year of talented basketball teams from the South. Auburn was the regular season champion and finished 32-6 (.842) overall and 15-3 (.833) against conference opponents. Florida was the conference champion and their overall record was 35-4 (.897) and the conference record was 14-4 (.778). The two teams both landed in the Final Four and the Gators walked away with the 2025 national championship.
And the numbers show that when Florida basketball is good, SEC basketball is good. They’ve claimed two previous titles, the most recent being in 2007, the conference’s second strongest collective season. The Gators also pulled out a National Championship in the 2006 season, when the 12 teams went 240-149 (.617).
Basketball-Football Comparisons
And for the real CFB Multiverse part: the basketball-football comparisons.
2024 Sport Advantage – Football
Only four SEC schools had football teams outperform basketball teams during the 2024-2025 period.
Georgia was the conference’s top performer in this subgroup. The Bulldog’s basketball team entered the Tournament as a 9-seed and exited in Round 1. They earned a First Round bye in the College Football Playoff but lost their first and only game in the Quarterfinals.
Texas’ football program had a steeper advantage over the basketball program. The Longhorns got an 11-seed for the Men’s Tournament but didn’t make it out of the First Four. They earned an at-large bid to the CFP and ended up going all the way to the Semifinal round.
Neither LSU or South Carolina had great basketball or football years. LSU was 14-18 (.438) overall and 3-15 (,167) against SEC teams in basketball. South Carolina finished its 2025 basketball season with a 12-20 (.375) overall record and 2-16 (.111) conference record. The two football programs ended 2024 with identical records. 9-4 overall and 5-3 against SEC competition.
2024 Sport Advantage – Even
Tennessee’s basketball and football programs performed pretty comparably during 2024-2025. The basketball team earned a 2-seed for March Madness and got eliminated in the Elite 8. The Volunteers’ football team found themselves with an at-large bid into the Playoff’s First Round.
2024 Sport Advantage – Basketball
Basketball programs finished with better resumes than football teams for most SEC schools during 2024-2025.